Trademark

Trademark is an intellectual property capable of distinguishing the products or services of a particular source from others. It is any name, symbol, expression, or design that can be used to distinguish the goods and services of one person from another. The owner can be an individual, business organization, or any legal entity. Properly used and promoted, it may also become the most valuable asset of a business.

International trademark registration helps the owner to provide unique identification to his products and services to make them stand out from the crowd. It is a well-established fact that years of sweat and hard work are required to build a successful brand name. However, once you are successful in imprinting your brand on the mind of people at large, you can reap its benefits for a lifetime.

Trademark registration is widely used to protect brands, slogans, or coined words that are unique to a business or individual. Anyone who just started a business or sought to start a business can apply for its registration. There are no restrictions on who can apply for this form of registration. The registration can thus be obtained by an individual, a group of people (in case of collective Trademarks), a company, a partnership firm, a society, etc. However, each of the different classes of business or individuals has different requirements while filing an application.

Types of Trademark :

• Product Mark
• Service Mark
• Collective Mark
• Certification Mark
• Pattern Mark
• Sound Mark
• Shape Mark

Benefits of Trademark Registration:

Legal Protection

You become the legal owner of the registered trademark and no another person has the right to use your registered trademark without your prior permission. No action can be taken against a 2nd party if the trademark is not registered with the government. The registered trademark holder can take some legal action against anyone who tries to copy the trademark with any prior permission.

Unique Identity

One of the best qualities of trademark registration is that it helps you to establish a unique identity of your company. And no other competitor can apply or use your trademark for similar goods or services.

Creation of Asset

Registered trademark can act as an asset as the owner of the trademark can easily sell, franchise or allow it on the contract basis to another party. It creates a kind of intellectual property for the same.

Trust or Goodwill

As registered trademark brings the uniqueness to your product, it can easily create a sense of trust, goodwill and quality in the minds of your customer.

Popularise your brand

Registered trademark is easily searchable as it is available in government trademark database. It also helps you to get popular among people which are a great sign for your company.

Documents Necessary for Trademark Registration

While filing for the trademark registration, the documents mandatory are-

•  Applicant’s name
•  Business type
•  Business objectives
•  Brand/logo/slogan name
•  Address proof